What does 'funeral home merchandising' involve?

Funeral home merchandising encompasses the practice of selling funeral goods and services to consumers. This involves a variety of products, including caskets, urns, memorial markers, and other related items, as well as the services provided by the funeral home such as planning, transportation, and burial or cremation. The goal of funeral home merchandising is to offer a selection of goods and services that meet the needs and preferences of families while also adhering to various legal and ethical standards in the industry.

This option accurately reflects the comprehensive nature of the merchandising aspect within the funeral service profession, recognizing that it is not solely about selling products or managing the facility, but rather about providing a complete package of care and options to families in their time of need. By facilitating the selection of both goods and services, funeral home merchandising plays a significant role in creating personalized experiences for the bereaved.